About Us

Your FM took over the radio frequency 104.2 in the Kingdom of Bahrain through a public tender under the chairmanship of Shaikh Hamad Bin Khalifa Al Khalifa, and was formally launched on 1st June, 2012 as Bahrain’s premium and only radio station catering to the Asian audience.

104.2 Your FM’s primary objective is to provide top quality entertainment and information (infotainment) to its listeners in Bahrain and beyond. Led by a team of professionals; Your FM commands a strong position in the market owing to its individuality and exclusivity.

Your FM airs ‘infotainment’ through a variety of programming segments 24x7 / 365 days a year with special programs all through the day.

104.2 Your FM daily beams:

  • 19 hours of Hindi programming
  • 5 hours of Malayalam programming 

Since its launch, Your FM has evolved into a formidable brand providing a unique blend of music, entertainment and information throughout the day. As per the IPSOS Radio Survey, Your FM has 100% awareness and 87% Radio Listenership in the Asian Expat population in Bahrain.

Moreover, Your FM is perceived by the audiences as their loyal radio station and they prefer listening to it most often than any other station. The channel’s vast listenership provides a strong platform to the advertisers who are increasingly trying to penetrate into the customer psyche and leverage their marketing strategies.

Unlike sticking to only traditional ways of listening to radio, Your FM has pushed audiences to listen to the station live on its website, TuneIn app (for all smart phones) and also on its Facebook Page – making the station available 24/7 in any part of the world.

This has helped Your FM grow from strength to strength – Facebook Likes crossing 420,000.

With such an audience Your FM Facebook Page is now rated as the fourth highest Popular Facebook Page in Bahrain as per socialbakers.com and a dedicated TuneIn following of over 54200 listeners.

Today, Your FM has an online following that spans across continents with listeners from over several countries. Over the years, being active on the Corporate Social Responsibility aspect, Your FM has been supporting the related authorities & ministries in their campaigns to spread awareness and create the desired response for overall betterment of society.

Why?

Ever since its formal launch in June 2012, Your FM 104.2 has evolved into a formidable brand providing a unique blend of music, entertainment and information throughout the day. The channel’s vast listenership provides a strong platform to the advertisers who are increasingly trying to penetrate into the customer psyche and leverage their retail strategies.

At a time when the market-pie is capsizing and proximity to customer is considered sacred, Your FM 104.2, as your business partner, has a unique ability to bring your customers to your doorsteps. Little wonder then, Your FM 104.2 not only INFOTAINS around 500,000 listeners in Bahrain in fact its effects have reached across the border to the Eastern part of Saudi Arabia, whereby additional 500,000 eager listeners tune in to the channel day in day out.

Solutions Driven

At Your FM 104.2 we believe in providing solutions to our clients by working closely with their marketing team. Be it corporate announcements, promoting attractive sales or simply hosting events, we provide top quality solutions through our pulsating promotions, road shows and announcements. We also provide packaged solutions to our esteemed clients starting from conceptualizing, scripting, voice over, recording, remixing and producing the creative for you.

Our strengths include listenership feedback, offer bundling, and spot on announcements. Your FM 104.2 is your ideal platform in an increasingly crowded retail oriented market.

Content Matters

At Your FM 104.2 we have the ability to cut through the clutter by hosting specific programmes for specific customer base. Filtering process can be applied for the callers to ensure more effectiveness. Programming segments can be developed with specific audience in mind during particular time slots.

Client Opportunities:

  • Corporate Ads
  • Sale offer and related Ads
  • Sponsorships of shows / capsule
  • Contest driven shows
  • Tailor made shows
  • Gratifications during shows
  • Road shows