Beat the Summer Heat

Beat the Summer Heat – an on-ground water distribution campaign organized by 104.2 Your FM in association with Pepsi Co. Aquafina A CSR activity undertaken by 104.2 Your FM in association with Pepsi Co; Your FM RJs have been distributing bottles of water (courtesy Aquafina) for the labourers at various construction / work sites across Bahrain every day until the start of Ramadan. This activity will be resumed in mid-August.

Each day, information about the RJ visit to the sites is announced on-air and over 100 bottles of water are distributed each day through this activity. Testimonial bytes with the laborers at these sites are recorded at these sites and played on-air. Pictures clicked during these activities at these sites are uploaded on Your FM’s Facebook page.