104.2 YOUR FM celebrates its 2nd Anniversary on 1st June

104.2 Your FM is celebrating its 2nd Anniversary on 1st June, 2014. The Chairman of 104.2 Your FM, Shaikh Hamad bin Khalifa Al Khalifa and the entire team take this opportunity to thank all the listeners for their support and extended encouragement throughout the year. As a part of the anniversary celebration, Your FM has planned an on-air celebration of sorts with lots of surprises for the listeners along with a number of gratifications to be given out throughout the day.

This last two years have been a mix of achievements and surprises. As per the latest Ipsos research findings, Your FM managed a whooping 100% awareness and 87% listener-ship amongst the Asian Expat population in Bahrain. With its shows and segments in Hindi and Malayalam, the radio station has been able to reach out to listeners, irrespective of their age, income and cultural background.

It has something for everyone - from utilities like Desh Vishesh, Currency & Gold Rate updates, traffic alerts, weekend updates to light-hearted segments like Angry Bird, Panga Singh and Bapu Ki Paathshala and from RJ Junior of the Day and Gen Next Quiz for children to Travel and Wellness tips for the entire family. That's not all, from special shows like Brunch With Boss and Overdrive for a niche audience to Aapka Dost on Fridays mid-mornings where listeners get a chance for free consultation from a Doctor and a Lawyer week-on-week.

Going forward, the team at Your FM would like listeners to start listening to radio at their home and not only while driving. That's again one of the reasons why live programs start early at 6am and go live until 11pm every day. This would also lessen the entertainment dependency on TV and help listeners enjoy more family time.